The clean beauty industry is rapidly evolving, with a growing emphasis on natural, organic, and nontoxic products that prioritize health and sustainability. This article highlights some of the best clean beauty brands and products available in 2024, showcasing options for makeup, skincare, and haircare that align with eco-conscious values. From innovative formulations to ethical practices, these brands are leading the way in providing effective beauty solutions without compromising on quality or safety.
Cheekbone Beauty is a brand that centers Indigenous Youth and aims to provide sustainable, high-quality cosmetics. The brand gives back to organizations supporting Indigenous communities and focuses on cruelty-free products. Cheekbone Beauty's mission is to create a positive impact while offering beautiful makeup options, making it a unique choice for consumers who value social responsibility in their beauty purchases.
Saie is known for its skin-loving makeup products that are organic and dermatologist-tested. The brand offers a range of lightweight cosmetics that are free from allergens and harmful chemicals. Saie's products are perfect for those who prefer a no-makeup makeup look, with a focus on natural beauty and skin health. This commitment to clean and effective formulations makes Saie a popular choice among beauty enthusiasts.
Alima Pure focuses on using the purest ingredients to create effective makeup products. The brand is committed to sustainability, never using synthetic dyes or testing on animals. Alima Pure is a B Corp that supports green initiatives and offers a diverse range of shades. Their powder foundations and primers are particularly well-received, appealing to consumers who value ethical and clean beauty choices.
Kosas is on a mission to reinvent beauty routines with intentional formulas that exclude over 2,700 harmful ingredients. Their collection features nourishing botanical ingredients and a variety of products, including cream blush and skin-improving foundations. Kosas is known for its inclusive shade range and high-quality formulations that cater to diverse skin types, making it a popular choice for consumers seeking clean beauty solutions.
100% Pure is dedicated to creating the world's purest line of all-natural cosmetics and skincare. Their products are formulated with high-performing antioxidants and naturally occurring vitamins. The brand offers a wide range of vegan cosmetics, including soaps and shampoos, ensuring a complete nontoxic beauty routine. Their fruit-pigmented lip and cheek tint is particularly popular, making 100% Pure a favorite among those who prioritize clean and effective beauty products.
Founded by makeup pioneer Bobbi Brown, Jones Road aims to provide high-performance clean makeup products. The brand offers a range of multi-purpose cosmetics that cater to various looks, from natural to glam. Jones Road adheres to strict ingredient guidelines, ensuring that their products are both effective and safe. Their miracle balm is a standout product, making Jones Road a popular choice for those seeking versatile and clean beauty options.
Merit Beauty offers a curated line of essentials that prioritize clean and EU compliant ingredients. The brand focuses on minimalist makeup that is free from over 1,400 potentially unsafe ingredients. Their products are designed to be skin-loving and environmentally friendly, with recyclable packaging. Merit is particularly favored for its complexion stick and lip oil, appealing to consumers who value simplicity and sustainability in their beauty routines.
RMS Beauty is celebrated for its use of raw, food-grade, and organic ingredients in cosmetics. The brand focuses on hydrating and illuminating the skin while enhancing natural beauty. RMS products are nontoxic and GMO-free, aiming to transform the makeup experience into a healing and nourishing one. Their concealers and highlighters are particularly popular among users, making RMS a go-to for those who prioritize clean beauty without compromising on performance.
ILIA is a natural cosmetic line dedicated to crafting formulas from scratch to ensure the cleanest makeup possible. Their products combine natural and USDA-certified organic ingredients with safe synthetics, making them ideal for daily use. The brand emphasizes sustainability and ethics, offering multi-purpose sticks and a compact makeup collection. Notably, ILIA's Super Serum Skin Tint is highly praised for its performance and clean formulation. This commitment to quality and environmental responsibility makes ILIA a standout choice for those seeking effective and safe beauty products.
Well People is recognized for its minimalist makeup that nourishes and soothes the skin while providing desired color and coverage. The brand offers a variety of cruelty-free and natural cosmetics, many of which are vegan and EWG-verified. Their products cater to those seeking a no-makeup look without sacrificing quality or affordability. Well People is widely available in major drugstores, making it a convenient choice for consumers. Their commitment to clean beauty and effective formulations has garnered a loyal following.
